The worlds of Digital Marketing, SEO & PPC can change daily: so we’ve rounded up the biggest updates in August.
From Facebook’s new “Donate Now” button to Google hiring a new CEO – it’s been a busy month for Social Media & Google alike. Find out what else has happened below:
1) Google is reorganizing and Sundar Pichai will become new CEO
Google co-founder Larry Page announced a massive restructuring of the company, instituting Sundar Pichai as CEO and shifting himself and co-founder Sergey Brin to a larger holding company called Alphabet.
Page went on to say “I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations”. Read More…
2) Facebook adds ‘Donate Now’ button to make giving to charity easier
In August, Facebook for Business announced in a post that it has added “Donate Now” as a call-to-action button available for Brand Pages.
We assumed this was going to happen sooner or later as Facebook introduced the call-to-action button for Brand Pages in December last year. These buttons included “Book Now,” “Shop Now” and “Contact Us”, so it was only a matter of time before Facebook did this. Now users can search for a charitable cause of their choice and donate with a click of a button. Nice touch from Facebook. Read More…
3) Why media quality matters when it comes to cleaning up digital advertising
As fraudsters siphon off £277m from UK digital ad industry, Niall Hogan, UK managing director of Integral Ad Science, had a look into why addressing media quality is core to cleaning up digital advertising.
Mr Hogan went on to explain how businesses around the world are wasting money on digital ads, which are not just seen they are also appearing on inappropriate sites and are totally out of the hands of the digital marketers. Read More…
4) The Early Impact Of Google Adding More Ads To Mobile SERPs
Our friends at Search Engine Land reported this month that Google have recently updated its mobile search listings to increasingly include three text ads instead of two at the top of the page for some search queries.
With claims that Google is rolling out three text ads for searches on phones where there used to only be two. This should result in a greater share of paid search traffic coming from phones, especially in light of the fact that fewer ads are showing on desktop. Read More…
5) Facebook has taken over from Google as a traffic source for news
According to Traffic analytics results from firm Parse.ly, latest figures indicate that social network giants Facebook now accounts for more of the traffic to news sites than Google.
Anyone who works for a major news website or publisher knows that social referrals on Facebook and Twitter have become a crucial source of incoming traffic and Facebook is no longer just vying with Google but has overtaken it by a significant amount, in terms of traffic. Read More…
6) What is Digital PR? And 3 Misconceptions
Here is a post which we did this month which explained what the term “Digital PR” actually entails and the common misconceptions and negative views associated with Digital PR amongst marketers. The post goes into detail and explains that Digital PR is all about crafting and developing a company’s brand and looks at it’s online presence or reputation.
The article then goes on to explain how Digital PR can actually benefit your businesses marketing strategy, if done correctly. Read More…
7) Why Buyable Pins Will Work on Pinterest
With last month’s announcement from Pinterest stating that they were the latest social network to throw its hat into the social commerce arena, by announcing the launch of buyable pins.
Our friends at Global Web Index decided to write an article discussing how and why these buyable pins will work for Pinterest, supported by some very interesting statistics and info-graphics also. Read More…
Techcrunch announced this month that Twitter’s direct messaging service has finally changed. That’s right, for years users of the social network were in fact limited to the infamous 140 character limit, but now this has changed. Users will be able to ramble on as it looks like Twitter is looking into an interactive messaging system, which has no limits.
This will not impact the main timeline feature of Twitter, so businesses and marketers will still be limited to a word limit, when posting their marketing campaign. Read More…
9) Google Mobile Results Have New Expandable Sitelinks
We have turned our attention once again to our friends at Search Engine Land who released an article this month detailing Google’s new format launch for the sitelinks on mobile search results.
Not sure what Google Sitelinks are? Well, they are the links under a search result snippet that add additional navigation links to important, often relevant, pages on the website. The article then explains how Google may be testing this to see the level of interaction with their users. Read More…
10) Instagram Launches Advertising API for Businesses
This news to come out of Business News Daily was something which should definitely catch the eye of all the small businesses out there who want to advertise on Instagram. This is because the photo sharing giants have finally launched a new advertising API, which will soon let anyone purchase advertisements on the photo-sharing platform.
Previously, businesses could only advertise on Instagram the old-fashioned way: by purchasing ads from the company’s sales team, but now this has completely changed, allowing small businesses to compete with the corporate giants. Read More…
