Social media is a crucial marketing channel for businesses, and while it doesn’t directly drive SEO, there are a number of ways social media can support your SEO goals.
There’s an ongoing debate about whether using social media platforms like Facebook and Twitter can help your business rank organically in Google. Marketing experts are asked every year what they think the most important SEO rankings factors are, and with this more and more experts suggest that social signals do play an important part.
We take a look at 5 ways SEO & Social Media benefit each other below:
1. Domain authority
As content is created on your website and shared on your social platforms, your domain continues to build authority, reputation and ranking. As Google and other search engines put emphasis on new and shared content, your shared website link will rise up the search ranks.
2. Brand awareness
Social media is the most cost-effective way of digital marketing and will help build brand awareness. You’re able to build large social network links to your website, which enables you to draw in more traffic to your product or service. You can reach a more targeted audience as well, which in turn can create more leads and conversions!
3. Social sharing search results
The more content that’s shared on your social platforms will define how the content and website is indexed and what results will be given on Google’s SERPs. Search engines give a high preference for shared content that is linked to various social platforms. The content that is most shared will be the one that is returned by a search engine because as it will have a higher rank.
4. Interactive customer feedback
Social platforms can enhance interaction with your audience, you can get feedback and opinions from your followers and gauge what may or may not work for your business. The customers are also able to interact with you as they continue to use your products and services, they are able to interact with you, they build more loyalty and trust. You can get immediate feedback and act on it!
5. Local search
Many potential customers are increasingly searching for businesses based on the locations they are in. By linking your social profiles to your website, you are able to have search engines to index your website and social platforms depending on the operating location that you have indicated on social platforms.
It goes to show that a great social media strategy will improve brand awareness and result in better search engine optimisation, even without a big budget behind it. However, it won’t take effect in an instance and SEO outcomes won’t happen overnight.
It is, therefore, important to do thorough research and planning on what is to be achieved and how to go about it, and that’s where we can help you out! If you would like to find out more information regarding social media marketing and SEO, get in touch with Ricemedia today. Give us a call on 01212 200 3336 or contact us.
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