Most people are quick to suggest that social media platforms are just money grabbing tools. That they insist advertising is the only way to make your mark in the social world. This may have been the case a few years ago but it’s certainly a thing of the past, organic content can work just as well as paid content if it’s done correctly.
Social media platforms want to only show users the content that is most engaging, and drop pretty much everything else. Known as the News Feed Algorithm, it brings to mind another particular algorithm…
With that being said, it is really important to make sure your content is fun and exciting to get the reach that you desire.
These 10 organic tactics will certainly help you with that.
GIFS.
If you didn’t know already, GIFs are an animated graphic that moves and can now be found literally everywhere thanks to their versatility. This form of media is proven to attract your audience to your post, and probably put a smile on their face too. Win, win!
Trending topics.
You can reach new users with your content by aligning your posts with trending topics that are relevant right now. Keep tabs on hashtags and news cycles, you will likely find opportunities to add your voice to a conversation.
Use the right #Hashtags.
Hashtags make it easy to join in on discussions and events by posting under the ones that are relevant to your business. It’s important to remember that hashtags work differently on every platform though… Twitter posts generate more engagement when 1-3 relevant hashtags are used in a tweet. Instagram can get away with using 11+ hashtags in a post and surprisingly Facebook works better without them at all!
Memes.
The meme phenomenon has taken over the social media world. You can no longer go through your news feed without seeing one. You can find and make your own basic image memes using various different tools online. Just be sure you’re using memes that your audience will be familiar with, as they won’t make sense otherwise!
Pin your best performing posts to the top of your Profile.
You may think about pinning a post about one of your products or services, but you should also consider pinning posts that did particularly well as it’s probably something that is deemed interesting by your followers. If a potential follower views your profile, they will be greeted with a post that they might appreciate!
Use emojis in your posts to boost engagement.
Emojis have become an accepted part of our online vocabulary, and are a good way to add a human touch to your content. When they’re used appropriately, emojis help to capture more attention by visually showing a topic or emotion around a post before a user even has the chance to read it.
Post quotes as images.
Quotes are really well received on social media, especially Instagram. Anything that your audience is able to relate to will be sure to increase your engagement, with users sharing your post and tagging their friends.
“Tag a friend who…”
Prompting this action in your post will provoke others to tag their friends. Not only does this contribute comments on your posts, but each comment that includes a tagged friend will see this post too. Remember though, your audience must be able to relate to the content. They can work particularly well within a competition too, which leads to the next point…
Competitions and giveaways.
Competitions work really well on social media, bringing you significant engagement and awareness to your page. You ask your audience to do relatively little for the opportunity to win a prize. You should ask every participant to refer a friend or take an action that has the potential to bring in new entrants and potential followers.
Create quizzes and interactive articles.
Thanks to Buzzfeed, the quiz has become a really popular type of content for users and we love it too! When creating your own quiz, you should provoke quiz-takers to show off their results publicly to increase your reach. To do that, you need to create a quiz that tells people something about themselves or how much they know, so they’re compelled to share it to reflect themselves.
Have you used any of these techniques yourself? If you would like to find out more information regarding social media marketing get in touch with Ricemedia today. Give us a call on 01212 200 3336 or contact us.
