September’s Brighton SEO introduced many new things.
The event doubled in size, moved to a new venue and I got the opportunity to speak for the first time.
View my slides below:
The other talks from the day are below:
Links
Stacey MacNaught: Lessons from Link Building in 2009 that Apply Today
Paul Madden: Navigating an ocean of link data, a former pirates story
Hannah Smith: Art, virtual snowballs, & the feels (or why beer is rarely the answer
Ecommerce
Dave Naylor: The hidden pitfalls of ecommerce SEO
Rob Watson: 6 weird Google Shopping feed hacks that retailers will love!
David Whatley: Why local search should be part of your e-commerce strategy
Strategy
Tom Anthony: Emerging types of Search
Stephen Kenwright: Best practice is not enough
Analytics
Dara Fitzgerald: Analytics 360 Suite: Is it a game changer?
Dr Jess Spate: Custom variables in Google Tag Manager
Anna Lewis: Analytics horror stories
International Success
Dewi Nawasari: Sharing framework for international success
Christina Xu: Creating digital success in China
Justyna Wilner: Utilising Yandex to grow in Russia
On-Site
Shyam Dattani: How a data-driven approach to content can make your online-business internationally successful
Sam Thomas: Does CTR really affect website performance?
Chris Bullick: How a reviews strategy helps your SEO?
Customer Experience
Martin Chillcott: Content Marketing, approaching it as a publisher
Content Marketing
Steve Linney: Why email rules content marketing
Helene Hall: Content marketing framework
Simon Bennison: How to put a price on digital content
Content Strategy
Martijn Scheijbeler: Content Marketing, approaching it as a publisher
Lauren Greatorex: No Idea? How to create B2B marketing campaign ideas that sell.
Kirsty Hulse: Why we need to stop avoiding content personalisation
Links
Christoph Cemper: 7 more things you didn’t know about links and redirects
Aisha Kellaway: 5 ways to use PR, and fuel your digital strategy (beyond link building)
Sophie Turton: Getting your users to do your content marketing for you
Keywords
Yiğit Konur: Keyword research in autopilot by Google spreadsheet macros
Lizzie De Freitas: How we search on mobile
International Marketing
Marcin Chirowski: How to create an international blog to boost your SEO
Emily Mace: Domain strategies for international succes
Felipe Rossi: Developing personas for international Social Media
On-Site
Jon Earnshaw: How to avoid a site migration disaster
Aleyda Solis: How to Drive Growth through your SEO Audits: Questions, Validations & Tools to Maximize your Results
Malcolm Coles: SEO for news. We do WHAT?
Keynotes
Andy Beal: Reputation Roadkill: learning from the biggest brands’ biggest blunders
Will Critchlow: SEO split tests you should be running
Marketing Automation
Shane Redding: Marketing Automation Masterclass
Ideas
Bas van den Beld: The psychology behind the content
Olga Andrienko: Tinder science of A/B testing and conversion optimisation
Maria White: Blogging from inside a conflict
Social
Phil Nottingham: Optimizing video across social media platforms
Greg Gifford: How to be a Facebook Advert Superhero
Paul Curry: Building Viral Web Toys At Lightning Speed
SEO Dystopia
Mike Briggs: SEO is Dead
Jono Alderson: Surviving the machine revolution: how to become the digital marketer of the future
Luke Regan: Pokemon Go Impacting Local Search for Businesses
Voice Search
Daniel Kershaw: This talks going to be fleek, bruh! Detections of language change and evolutions in Online Social Networks.
Purna Virji: Are you Prepared for Voice Search?
Christian Ward: How to speak search engine
Success
Berian Reed: Moving the dial
Richard Petersen: How to build a business case for SEO fixes
Laura Crimmons: Finding the value of Digital PR beyond the links
Business
Steve Morgan: SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes
Cosmin Negrescu: An agency’s strategy to ABC: Always Be Closing!
Briony Gunson: Integration, Integration & Integration: SEO and Content Marketing
Email Marketing
Kate Barrett: Email Marketing Masterclass
Local SEO
Christian Ward – Why Local Search Is Essential for Brands And Agencies Who Serve Them
Future
Myles Anderson: 5 Key Trends Shaping the Future of Local Search
Simon Jacobson: If I built the world’s first search engine from scratch today, what would it look like
Jimisha Thakrar: Humanising Search; Au Naturale
Content Success
Paddy Moogan: Sustainable content marketing
Lexi Mills: Overcoming Launch Fear
Lisa Myers: How changing your mind can make you successful
Onsite Performance
Fili Wiese: Making your website record-breaking fast
Will Quick: Attribution: Making Sense of the Chaos
Meghan Burton: Why the “new keyword = new page approach to SEO” is bonkers
Tech SEO
Mark Thomas: Log Files: 5 critical Tech SEO questions your logs can answer
Chris Green: .htaccess Hell – Managing a Migration When There’s No “catch all” Answer
Nils De Moor: How HTTP/2 will change the web as we know it
Roll on April 2017!
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